About us
ABOUT US
Shaping our jewellery future
With all the global issues in the jewellery industry today,
communities of artisans and wholesalers are growing
to promote ethical practices.
Discover New Collections
We specialize in providing a wide range of high-quality jewellery, from classic to contemporary designs, ensuring that our clients have access to the best products in the market.
Start with the customer – discover their style and provide exquisite jewellery that resonates with them.
Changing the world is possible.
We’ve done it before.
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He is passionate about curating unique jewellery collections and enhancing the customer experience.
Emma Goldsmith
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the jewellery sector, Mich has helped the company to achieve remarkable growth. Mich is among the best minds.
Aline Turner
Chief Jewellery Officer
Emma is a passionate jewellery designer who loves sharing her expertise with over 100 retailers and nurturing a community of jewellery enthusiasts.
Iris Joe
Chief Operations Officer
Iris, with her international experience, helps us easily understand market trends and improve our offerings. She is determined to drive success and elevate our brand in the jewellery industry.